Since Jesper Kunde founded Kunde & Co. in 1988, he has shaped some of the biggest Danish brands of our time. In the process of doing so, Kunde has also succeeded in branding Kunde & Co. as one of the biggest and most prominent marketing bureaus in Northern Europe. With nearly 30 years of experience, Jesper Kunde recognises the importance of new marketing tools brought about by digitisation, such as social media and big data. Thus, one of Kunde’s areas of expertise is making brands stand out in a world, where customers’ attention can be difficult to gain – and even harder to keep. He has been accredited as a front runner for bringing branding and brand positioning to the Danish marketing scene – a branch of marketing that requires extensive insights into consumer habits, something Jesper Kunde has accumulated during the last three decades.
Kunde & Co. is a Copenhagen-based marketing bureau with 220 employees, spanning more than 18 different nationalities. Several independent market analyses have ranked Kunde & Co. as the no. 1 marketing consultancy bureau in Denmark – the first time in 1993. According to an industry-wide report by BureauBiz, Kunde & Co. stills holds this position today.