In 2009, following a career within security software, Theis Søndergaard decided to change course and leave the industry. Drawing on their extensive experience with digital development, Søndergaard and co-founder Heini Zachariassen embarked on a journey to create Vivino. With Vivino, Theis Søndergaard challenges the traditional wine retail industry by providing easy access to relevant information regarding wine, making wine retail more transparent to consumers. Within very few years, Søndergaard became a leader of a company that changes the way consumers select and buy wine across countries. Today, Vivino is an example of how the increasing consumer demand for easy access to useful information about products and suppliers has created a whole new market.
Vivino is an online wine community allowing wine enthusiast to buy, rate, and review any bottle of wine. As the online platform is accessible to everyone, Vivino constitutes a forum for both experts and novices. Today, Vivino has more than 24 million users worldwide and 11 millionwines registered in its database making it the largest wine community and most downloaded wine app in the world.